The Challenge
A local plumbing service wanted more emergency jobs (water tank leaks, blocked drains) because they carry higher profit margins. Standard text ads were driving traffic to their website, but people in emergencies don't want to read—they want to call immediately.
The Strategy & Execution
We transitioned their entire Google Ads budget to Mobile Call-Only campaigns. We targeted high-intent emergency keywords ("emergency plumber near me," "burst pipe repair"). We utilized ad scheduling to bid aggressively during evenings and weekends when competitors were offline.
The Results
The shift was immediate. The campaign drove 185 direct phone calls in the first month. By capturing the highest-intent traffic when they needed help the most, the client booked $52,000 in emergency repair revenue, with an incredible 32% call-to-job conversion rate.