The Challenge
A boutique personal injury law firm was spending thousands on billboards but getting little measurable return. Their website had bare-bones content and was ranking essentially nowhere for highly lucrative legal keywords.
The Strategy & Execution
We launched a comprehensive content marketing and technical SEO overhaul. We created 50+ long-form, authoritative articles answering specific legal questions. We acquired high-authority backlinks from legal directories and local news outlets to build domain authority.
The Results
Over 8 months, organic traffic skyrocketed by 850%. More importantly, this highly relevant traffic converted. The firm signed 35 new high-value personal injury cases directly attributed to organic search, representing a massive 6.2x ROI on their SEO investment.