The Challenge
EcoAir HVAC was struggling to get consistent leads during the off-season. They were running their own Google Ads but wasting over $3,000/month on clicks that never converted into phone calls. Their local map pack ranking was nonexistent.
The Strategy & Execution
We rebuilt their entire Google Ads structure from scratch. Instead of bidding on broad terms like "AC repair," we targeted high-intent local keywords. We also set up dedicated landing pages with sticky CTA buttons and optimized their Google Business Profile for local SEO.
The Results
Within the first 60 days, their cost-per-acquisition (CPA) dropped by 44%. They received 342 exclusive, high-ticket leads, resulting in their most profitable off-season ever. The 412% ROI allowed them to hire two more technicians.