The Challenge
TechFlow needed to reach C-level executives for their compliance software. Traditional networking was slow, and their existing ad campaigns were bringing in low-quality leads from small businesses unfit for their enterprise pricing.
The Strategy & Execution
We pivoted their strategy to highly targeted LinkedIn Lead Gen forms combined with Google Search intent campaigns. We used LinkedIn to target by Job Title (CISO, CTO) and company size, offering a high-value whitepaper. We then used Google Ads to capture users actively searching for compliance solutions.
The Results
The campaign generated 128 Marketing Qualified Leads (MQLs) from target accounts. The sales team closed 4 major enterprise deals within the quarter, representing over $1.2M in new pipeline revenue, all while reducing the cost-per-lead by 65%.