Targeting Competitors
With Custom Intent audiences, you can show your video pre-roll ad to users who recently searched for your direct competitor on Google. It is incredibly powerful.
The First 5 Seconds
Users can skip your ad after 5 seconds. You MUST qualify the viewer immediately. "Are you a dentist struggling to get patients?" If they aren't a dentist, they skip, and you don't pay. If they are, they are hooked.
Sequential Remarketing
Show a short, punchy ad first. If they watch 100% of it, put them in an audience list that shows them a longer, documentary-style case study ad the next day.
Need a video strategy? Explore YouTube Ads.