TikTok is an Entertainment Platform
Don't make ads. Make TikToks. The platform severely punishes overly polished, corporate advertisements. Use raw, creator-led UGC content that blends seamlessly into the "For You" page.
Broad Targeting & Cost Caps
TikTok's algorithm learns incredibly fast. Target broad (age and gender only) and let the creative find the audience. Utilize cost caps to control your CPA when scaling budgets aggressively.