The Multi-Touch Journey
The modern consumer needs 7-12 touchpoints before making a purchase. They discover you on TikTok, research via Google Search, get retargeted on Instagram, and convert via an Email promo.
Consistent Messaging
Ensure your aesthetic, tone, and active offers are identical across Facebook Ads, Google Display, and your website. Disconnect causes distrust.
Data Syncing
Push your email segmenting (e.g., VIP Buyers) into Google Ads and Meta as custom audiences so you can exclude them from acquisition campaigns and hit them with exclusive loyalty offers.