What is ASC?
Advantage+ Shopping Campaigns remove the need for manual lookalike or interest targeting. You give Meta your budget and your best creatives, and the machine learning model finds the buyers.
Existing vs. New Customers
You can set a budget cap on existing customers (e.g., 5%) to ensure the AI spends your money acquiring net-new buyers rather than just retargeting easy conversions.
Creative Diversity in ASC
Because you only have one campaign, you must feed it a mix of static images, carousels, reels, and catalog ads. The algorithm will serve the right format to the right person.