Data Connectors
Looker Studio (formerly Google Data Studio) connects natively to Google Ads and GA4. To bring in Meta Ads or TikTok Ads, you'll need third-party connectors like Supermetrics or Porter Metrics.
Blending Data for True CAC
By blending data sources (e.g., Shopify Sales Data + Total Ad Spend Data), you can create an accurate "Blended CPA" or "Marketing Efficiency Ratio (MER)" metric on your dashboard.
Visualizations that Matter
Don't just add pie charts for fun. Use scorecards with month-over-month comparison arrows for your KPIs (Spend, Revenue, ROAS, Leads).