The "Soap Opera" Sequence
People don't buy features; they buy stories. Structure your first 5 welcome emails as a continuous story that introduces a problem, builds drama, reveals an epiphany, and pitches your solution.
Value, Value, Pitch
Don't jump straight into selling. Send templates, checklists, and case studies first. Earn the right to ask for the meeting. Use tools like ActiveCampaign to track when a lead is "warm" based on email opens.