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International SEO: Expanding Globally with Hreflang

By Shivam Vaidโ€ขDecember 15, 2025
International SEO: Expanding Globally with Hreflang

The Hreflang Tag

Hreflang tags tell Google which version of a page to serve based on the searcher's language and region. It prevents your Canadian site from competing with your US site.

Subdomains vs Subdirectories

For international SEO, subdirectories (e.g., website.com/ca/ and website.com/uk/) are almost always better than subdomains or ccTLDs because they consolidate domain authority.

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