Intent is Everything in B2B
A search for "accounting software" is B2C. A search for "enterprise ERP accounting software integration" is B2B. You must filter out small businesses through keyword modifiers and ad copy.
Negative Keyword Mastery
Build a massive negative keyword list before launching: "free", "cheap", "student", "download", "open source". This saves thousands of dollars.
Offline Conversion Tracking (OCT)
Integrate Google Ads with Salesforce or HubSpot. Feed back "Closed Won" data so Google optimizes for actual revenue, not just form fills.
Let us supercharge your pipeline with Google Search Ads.