Event-Based Tracking Model
Unlike UA which was session-based, GA4 relies entirely on events. A pageview is an event. A click is an event. A purchase is an event. This allows for much deeper cross-device tracking.
Explorations are Your Best Friend
The default standard reports in GA4 are limited. Learn to use the "Explore" tab to build custom funnels, path explorations, and cohort analysis.
Connecting with BigQuery
GA4 gives free integration with Google BigQuery. Connect it immediately to own your raw, unsampled data forever—essential for advanced businesses.
Need data clarity? Use our Analytics Setup Services.