The Quality Score Equation
Google wants relevant ads. Quality score (1-10) is comprised of Expected CTR, Ad Relevance, and Landing Page Experience.
SKAGs vs. STAGs
While Single Keyword Ad Groups (SKAGs) are outdated, Single Theme Ad Groups (STAGs) are king. Ensure your keyword is in the ad headline and on the landing page.
Landing Page Speed matters
If your landing page takes 5 seconds to load, your QS will drop. Use tools like Unbounce or custom Next.js pages for lightning-fast speeds.