Feeding the Machine: Asset Groups & Signals
Performance Max replaces Smart Shopping and local campaigns. The secret to PMax is creative diversity and Audience Signals. Provide Google with your customer match lists (purchasers) as the primary audience signal.
Asset Optimization
Upload maximum video assets, lifestyle images, and compelling headlines. If you lack video, Google auto-generates terrible slideshows—don't let this happen.
Account Structure
Don't group all products together. Group them by ROAS goals or profit margins so the algorithm knows where to allocate spend efficiently.
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