Native Forms = High Volume, Low Quality
Native lead forms auto-populate user data. This creates zero friction, leading to cheap CPLs. However, you will get people who "accidentally" clicked or won't pick up the phone.
Landing Pages = Lower Volume, High Intent
Forcing a user to click through, wait for a page to load, read, and type their info manually acts as a filter. CPL is higher, but close rates are significantly better.
The Hybrid Approach
Use Native Forms with "Higher Intent" features enabled, adding custom custom questions they must type an answer to. Integrate via Zapier directly to your CRM with instant SMS follow-up.