The AIDA Framework
Attention, Interest, Desire, Action. Start with a massive headline that addresses a specific pain point. Build interest with staggering statistics, create desire through case studies, and demand action with a clear CTA.
Kill the Fluff
Replace weak adjectives with strong verbs. Instead of "We offer the best and most reliable marketing," use "We generated $2M in 60 days." Specifics sell. Generalities fail.